Redesign of a data-driven analytical tool

We don’t just focus on data for appearances; they are, of course, important for our clients and their customers as well. At 108, data and access to it are the alpha and omega of their corporate culture and the foundation of their business — so we were very happy to help them with the redesign of their flagship, a data-driven project called 108 Map.

Before the project launch, we held a workshop with the client where we defined the basic needs, based on experiences from the previous version of the project and covering missing features or the client’s wishes for development. As a result, 108 Map offers several views, for which we developed comprehensive user journeys and designed them to make sense. What a broker or analyst needs to see logically differs significantly from the customer’s perspective.

Functions we designed:

• Display of key infrastructure in the area
• Rich regional GDP, unemployment rate, average rents and wages
• Custom zones using polygon or radius to search only in selected areas
• Advanced filtering and map functions including custom map styles
• Limited and clear customer view for easy orientation