Greenheads
Identity and packaging design for matcha teas
FUJIKINA Prague 2025
We were approached to create a visual identity for the holiday of photography - FUJIKINA for Fujifilm Czech republic. This truly world-class event was coming to Prague for the first time after Berlin, Stockholm, Arles or Barcelona and we were there from the start. The visual appearance of FUJIKINA is a given in the Fujifilm ecosystem. Circular logo, fonts, colors. But the logo looks different every time.
We say that there should be at least basic common parameters for all FUJIKINA events, and that's also why we very specifically referred to the images of previous events, primarily the one in Barcelona. Strong photo work, clear logo structure, corporate typography. Thanks to the fact that we were given the space by the Czech Fujifilm to do what we enjoy and what we know, we took the concept further. All of this took 2 months from start to finish.
Unified visual identity
Online and offline outpouts
Huge PR visibility
We designed layout system, the concept of the logo and the paving stones going into the visual and working with the photo, which changes over time and is the logical dominant element of the whole identity. A great, responsive series of street photography directly tailored to FUJIKINA was shot by Fujifilm ambassador David Gaberle. The concept of the vector tiles as a symbol of the Prague pavement subtly revealed what the camera would be presented to the public in front of FUJIKINA itself.
For the event, we designed the look of just about everything. The totally on point and rightly immodest claim "Event of the largest format " (Fujifilm makes cameras with the largest format, larger than full frame), enamel pins, bags, static and animated SoMe posts, 60m billboard, citylights at rest and in motion in Prague, Brno and the village, advertising in the metro, t-shirts, jackets, sweatshirts, exhibition panels, websites.
We've gotten great results with our clients
Check out these examples
Want to work on something with us?
