Brand social media manual for biotech company

Codex Labs is a biotechnology company dedicated to pioneering products with clinically proven and significant effects in skin, gut and brain care. The Czech branch of Codex Labs approached us with a request to properly put together all their outputs - in the online world, these are primarily ads, social media templates and figuratively also the design of their flagship sales website or product images for Amazon.

We prepared an extensive online brand manual for them that breaks down the color scheme (emphasis on "tech" blue), the visual complementary elements (graphic shapes reminiscent of an app's interface), defines how to work with photography and composition (the importance of circles and symmetrical layout), and reassures them about working with type, where we adopted the EXO font for the brand. In addition, for each of the product collections we created a key visual with a product-specific wave that is used in the main brand communication.

The first phase of the redesign of their e-shop has so far touched the home and product pages, but this is just the beginning.