Greenheads
Identity and packaging design for matcha teas
One identity, carried from Facebook all the way to a storefront window
Gentleman Store – Identity Across Channels
Gentleman Store is a Czech e-commerce store for independent and international menswear, grooming, and accessories. Founded in 2014, the company now operates in more than 10 European markets and serves tens of thousands of regular customers. Having a finished visual identity on the website is one thing. Keeping it consistent everywhere a customer might meet the brand, Facebook, Instagram, YouTube, paid ads, a price tag, a shop window, is a different challenge entirely.
6+ communication channels
Video campaign, two ad lines
Flagship store in Karlín
We extended the Gentleman Store identity into templates for organic posts and paid ads on Facebook and Instagram, cover art for YouTube and Spotify, web banners for the homepage and category pages (including formats for Google and Sklik), gift vouchers, and the brand's typography system. We also wrote a script and concept for a video campaign built around their strongest category, classic shirts, with two ad lines (adapted from Czech): "You'll fall in love with these shirts. Both of you." and "A real gentleman only changes his socks." When the client opened a new 200 sqm flagship store in Prague's Karlín district in autumn 2023, we designed paper price tags, storefront window graphics, and bag design for it too. The result is one consistent identity, applied across six or more communication channels, so a customer recognizes the brand wherever they run into it.
We've gotten great results with our clients
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