Greenheads
Identity and packaging design for matcha teas
E-commerce design for a product from the people behind Gentleman Store, Beviro
Beviro – Website Design for Gentleman Store's Men's Brand
Beviro is a Czech brand of maximally natural grooming products for men (hair, face, beard, shaving, body), owned by the founders of Gentleman Store and run through their company P2D2. It's been covered by outlets including Forbes and deník.cz. Beviro needed a site that wouldn't just read as another section of Gentleman Store, but as its own distinct identity, even though it's a product of the same owners. The identity was supplied by Jaroslav Mašek, who also created the brand for Gentleman Store itself.
Beviro targets a different customer and a different mood than Gentleman Store, rougher, more direct, with a sense of humor. We shaped the site's visual language around that: bold orange tones, raw photography instead of studio product shots, and direct copy instead of clean gentlemanly restraint. The result is a brand new e-commerce site on the same custom platform as Gentleman Store (we didn't build or develop that platform, only designed for the site).
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