Greenheads
Identity and packaging design for matcha teas
A store redesign built around an existing identity, with a cream palette and a golden accent
Gentleman Store – Website Redesign
Gentleman Store is a Czech e-commerce store for independent and international menswear, grooming, and accessories. Founded in 2014, the company now operates in more than 10 European markets and serves tens of thousands of regular customers. The client came to us with a finished visual identity from Jaroslav Mašek (Jaromaso) and needed it carried into a new version of their existing store. This wasn't about building a site from scratch or creating an identity, it was about translating an already-finished visual language into a working store with a wide assortment: clothing, shoes, grooming, accessories, gifts.
Design built on an existing identity
Cream palette, golden accent
No platform work involved
We worked from the supplied brand guide and applied it to the store's structure so it would hold up in practice: clear categories, consistent product photography, and a tone true to the brand's established position (classic, timeless elegance, not fast fashion). We didn't build or develop the platform it runs on, our focus was entirely the design. The result is a full redesign built around a warm cream palette with a bold golden accent and a dark navy header, giving the site the distinctive, premium feel that sets it apart from fast fashion.
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