Fujifilm

About the Relationship & the People

‍We share a sense of detail and visual culture with the people at Fujifilm. It’s not just about "delivering graphics," but about understanding what photographers want to see and feel—especially considering the specific Fujifilm community, which is very strong in Europe and guards its members fiercely. We were trusted to handle the brand's most visible touchpoints—from grand event identities to the intimate moment a customer opens a box with a new camera for the first time. The chemistry worked immediately because both teams know that design must not only look good but also sell.

What We Created

‍For the Fujikina photography festival, we created a comprehensive visual identity that took over Prague and unified the event's entire communication. In terms of scope, Fujikina was the largest project of this type for Biceps. It covered everything from a banner campaign, socials, and the website to billboards, packaging, the exhibition, presentation stills, and guest t-shirts.

However, for the X-E5 model, we had to switch from art to pure performance. We designed a campaign that became the most visited landing page on the brand's Czech website—and more importantly, it helped make the X-E5 the best-selling product in the portfolio. We didn't forget the offline experience either: for the X-Half model, we designed a playful Quick Start Guide right inside the packaging.

Technical Solution

‍All projects are united by functional design and an emphasis on user-friendliness, whether on paper or in pixels. We utilized our UX know-how to maximize conversions on the web and our feel for typography in print materials. In short, technology and creativity work hand in hand here to ensure the brand grows and gets seen.

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